Setting the Hire Standard - DAC
Dig A Crusher, the market-leading provider of excavator-mounted crushing and screening bucket attachments, has announced the creation of a new hire division to allow customers to enjoy the Dig A Crusher experience for a shorter period and without the capital expenditure.
Customers seeking a viable, short-term alternative to the costly hire of mobile crushers and screens will be delighted to learn that Middlewich-based Dig A Crusher has created a new hire division that will offer the company’s unique line of excavator-mounted crushing and screening attachments for hire on a national basis. The new hire division, which has a representative fleet comprising all the company’s key models, went live on 1 October 2008 and is already finding favour with customers across the UK.
“With the current global economic situation, an increasing number of companies are looking at their bottom line and, in many cases, switching from outright purchase to rental on all but the most highly utilised items of plant,” says Dig A Crusher managing director Sean Heron. “By creating our new hire division, we are merely responding to the demands of our customers.”
Heron says he is all too aware of the potential backlash from existing Dig A Crusher owners that already run the products in their own hire fleets but says he has a unique and attractive solution. “It is our intention to include our plant hire customers in our new division’s operations, giving them first refusal on hires that are geographically or logistically suited to them,” Heron continues. “Our existing hire customers can rest assured that we will be running an extensive marketing campaign to help deliver new hires to their door. Our hire customers will, therefore, get a higher profile and more hires, and our customers immediately have a national network of equipment and support to call upon. Everyone wins.”
15th Feb 2009
